ABOUT MISFIT

Misfit is a Cairo-based fashion brand renowned for its artistically daring creations that seamlessly blend art, fashion, and social consciousness. Specializing in denim and leather, Misfit offers a diverse range of prêt-à-porter and bridal wear, focusing on womenswear, menswear, and unisex designs.

Artistic Innovation

Embracing experimental and progressive concepts, Misfit's designs challenge conventional fashion norms. Each collection is thoughtfully crafted to push boundaries, encouraging wearers to question perceptions and celebrate their unique identities.

Social Commitment

Beyond fashion, Misfit is deeply invested in social movements, using its platform to highlight humanitarian issues, empowerment, and minority rights. By incorporating meaningful colors, designs, and fabrics, the brand sheds light on pressing societal concerns, aiming to be a voice for the voiceless and advocating for an inclusive world where everyone feels free and safe to be themselves.

The Studio

Located in the heart of Cairo, Misfit Studio welcomes all who dare to stand out. This creative space serves as a haven for individuals seeking to express their individuality through pieces as unique as they are.

Custom Creations

In addition to its ready-to-wear collections, Misfit offers bespoke designs tailored to individual preferences. This personalized approach ensures that each custom piece resonates deeply with the wearer's personal style and narrative, further emphasizing the brand's commitment to individuality and self-expression.

Misfit is more than a fashion label; it's a movement that romanticizes the dark realities of life, transforming them into wearable art that speaks to the resilience and beauty of the human spirit.